KINSHIP | THE CIRCLES

The circles speak the language of kinship — forms that meet, overlap, and hold one another in balance. They reflect the ties that shape our lives: family, friendship, community, and shared history. Across generations, belonging is formed through connection, through the people we stand beside and the spaces we return to. This totem honours the bonds that define us, reminding us that identity is never lived alone.

Each Alama piece allows wearers to carry personal meaning through embroidery — integrated at the point of making or applied later as part of an evolving personal story.

The Alama concept offers a flexible, story-driven experience that deepens . Whether through finished garments or in-store storytelling, each totem extends the Katush philosophy — encouraging customers to choose the marks that resonate with their lives and to build a personal connection with what they wear.